Sip (and Shop) for a Cause

Featured in Just for Women

Imagine if you could help those in need around the world just by purchasing a beautiful necklace! Noonday Collection lets you do just that, and they recently partnered with Church Street Wine Shoppe to host the first ever Sip for a Cause event where local ambassador Betsy Emerson showcased the beautiful jewelry and accessory line in an exclusive trunk show.

The Shoppe was packed and everyone in attendance sipped wine from exclusive flights while perusing the selection of products on-hand. The event couldn’t have come at a better time either ― those in attendance eagerly picked out beautiful necklaces and bracelets not only for themselves, but for Mother’s Day gifts as well.

“My mom loves really bold jewelry, and it’s nice to be able to buy her a gift that also helps a great cause,” said one shopper. “It’s way more meaningful when you know your gift has a purpose beyond just the aesthetic. And the stuff is so pretty I couldn’t help but buy a few extra things for myself too!”

Noonday Collection partners with artisans around the globe to create handmade jewelry and accessories while making a difference in some of the world’s most vulnerable communities. Through fair trade, Noonday provides entrepreneurs in developing countries with a viable income and a dignified job. Proceeds from the sale of Noonday products go to supporting international adoption, alleviating poverty, and empowering women throughout the world. Each product is handmade and is delivered along with a note stating what country the accessory was made in and how the shopper’s purchase helped that community.

“One of the reasons I opened my own business was because I wanted the opportunity to give back more,” says Stephanie Mell, proprietor of Church Street Wine Shoppe. “Our goal with the Shoppe was to create a welcoming environment where our neighbors could all enjoy a glass of wine together, but also to build a business that allowed us to give back to our community and donate to charity whenever possible. Noonday was a great pick for this event because not only does it give Betsy the chance to host her event and promote her product in town, but the sales benefited people in need all over the world.”

This was only the first event of this nature, and Church Street Wine Shoppe hopes to host many more like it in the future, each benefiting a new charity.

What a great atmosphere. Thank you.

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